Apple Marketing Mix

Marketing Mix is the set of marketing tools that the firm uses to produce the response from its target market. Price, product, place and promotion atomic number 18 the 4 Ps that make up a marketing mix. apple 1. Product Apples key products are the iPhone, iPad, and the Mac line of personal computers. Steve Jobs has forever and a day maintained that first and foremost Apple is an industrial manufacturing firm with a mission to create innovative and compelling products that are unmatched in their optic appeal and intuitive nature.For apple, this is the most important P as they have the most of a product can offer and then the three some other Ps simply fall after in their place. 2. Price Apple has always been more worried about their product than their price, but they do have the advantage with its competitors with their previous successes with the iPad and iPhone.They have the leverage in materials, such as touch screens and flash memory, to help them keep the price staying low er than its competitors and it is explicit that Apple wont be threatened any time soon. 3. Promotion Apples commercials are instantly recognizable as they impersonate to the simplicity of their design which the layout of their product is featured on a white background, with catchy music playing in the background. Everything is visual, and visually plentiful, but not overpower as some ads can be.Even their walk-in stores have the same simple design featuring nothing but their products and their own features. 4. Place Apple has expanded its party to nearly all regions both big and small. Their iPods, iPads, and iPhones are just about any store that sells electronics these days. From hundreds of retail outlets to a great e-commerce website to even an app on their own, Apples products are just about as easy to buy as a pair of jeans.